Shop Officially Licensed Gruffalo Gifts & Collectables
Bring the magic of one of Britain’s best-loved children’s stories into everyday life with our officially licensed The Gruffalo collection. Featuring favourite characters including the Gruffalo, Mouse, Fox, Owl and Snake, there are plenty of familiar faces for readers and collectors to discover.
Choose from Gruffalo sew on patches, pin badges, magnets, keyrings and character patch sets, all inspired by Julia Donaldson and Axel Scheffler’s unforgettable tale. You’ll also find our exclusive Gruffalo Challenge Badge, complete with a free downloadable activity pack filled with crafts, games and story-inspired challenges for families, schools and youth groups.
From children meeting the Gruffalo for the first time to grown-ups sharing a story they remember themselves, the tale continues to capture imaginations across generations. That makes these colourful collectables a fun choice for birthdays, World Book Day celebrations, classroom rewards or simply surprising someone who knows exactly what might be lurking in the deep dark wood.
Browse our full Gruffalo range today and find a favourite character to collect or gift. You can also explore our wider Julia Donaldson collection for more officially licensed gifts and collectables inspired by much-loved characters and stories.
