The Gruffalo Challenge


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©2022 & TM Julia Donaldson/Axel Scheffler. Licensed by Magic Light Pictures Ltd.

1% of every sale is donated to the Pawprint Trust, who's aim and goal is to help young people have amazing experiences. Thank you for your support.

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Product Details


A mouse took a stroll through the deep dark wood…
For more than 20 years The Gruffalo has been inspiring young imaginations across the globe, now it’s time to experience the adventure for yourself!

Whether your favourite character is Mouse taking a stroll through the deep dark wood, or the Gruffalo with his terrible tusks and terrible claws and terrible teeth in his terrible jaws, this badge celebrates all that The Gruffalo story, and its characters, have to offer. Sew your bright and colourful embroidered badge onto your Pawprint Family merchandise or add it to your collection of other Gruffalo products.

Weight 6 g
Dimensions 9.3 × 7.7 cm
Badge Type

100% Embroidered

Edge Finish

Heat Cut


100% Rayon (Viscose)

Backing Fabric

100% Polyester

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Is your badge collection taking over? Grab yourselves one of our exclusive Pawprint Family blankets to showcase your achievements. Available in four colours and big enough to keep you warm on the coldest winter evenings.

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Already part of the tribe and want to show your friends and family? Choose a pair of socks and be proud of being part of the Pawprint Family. At Pawprint HQ we're big fans of socks so these are available in four colours and two sizes to keep every toe in the family warm!

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