Marketing & Social Media Manager
Salary: £25,000–£35,000 DOE
Hours: 8.30am-4.30pm, Monday-Thursday (full-time salary, permanent contract)
Location: Lichfield (office-based)
Hours: 8.30am-4.30pm, Monday-Thursday (full-time salary, permanent contract)
Location: Lichfield (office-based)
Start Date: January-April 2026
About Us
Pawprint Family is a growing creative business on a mission to bring adventures, stories and meaningful experiences to young people and the adults who support them. From challenge badges to milestone badges for babies and a growing lifestyle patch range, we create high-quality products that inspire learning, connection and joy.
We’re a small, friendly team where ideas matter and you can genuinely see the impact of your work. We’re now ready to welcome an experienced Marketing & Social Media Manager who’s excited to help scale our brands, grow our audience, build a community and drive real commercial results.
The Role
This is a hands-on marketing role for someone who’s both a planner and a do-er. You’ll take ownership of our social channels, email campaigns, and multi-brand marketing activity — and you’ll be rolling up your sleeves to create the content too.
It’s ideal for someone who:
- Has solid experience and wants more creative ownership
- Loves both strategy and execution
- Thrives in a small, collaborative team
- Wants to make a visible impact rather than get lost in a big department
- Values our genuine 4-day working week
Key Responsibilities:
Strategy & Planning
- Develop and deliver marketing strategies for multiple Pawprint Family brands
- Plan and manage content calendars across Instagram, TikTok, Facebook, Pinterest and LinkedIn
- Identify audience and revenue growth opportunities
- Plan email marketing campaigns and automated sequences
Content Creation & Management
- Create high-quality content across reels, stories, carousels, TikToks, Facebook posts and blog articles
- Produce engaging email campaigns and newsletters
- Manage day-to-day community engagement with warmth and consistency
- Design graphics and assets that align with each brand’s tone and visual identity
- Capture or brief photography and video, contributing creative direction for shoots
- Working with paid ads across Meta & Google platforms
Brand Growth & Analytics
- Track performance across social media, email and campaigns
- Report on KPIs and use insights to refine strategy
- Grow our audiences through lead magnets, audience-building campaigns, and partnerships
- Support website conversions and wholesale engagement through strategic content
Campaigns & Launches
- Plan and execute product launches across retail, wholesale and licensed lines
- Manage seasonal campaigns including Badgevent and new product drops
- Coordinate cross-channel marketing that blends storytelling with commercial goals
- Work closely with other stakeholders to ensure messaging is on-brand and approved where necessary
About You
You’ll thrive with us if you’re:
- A confident marketer with 2–4+ years’ experience in a similar role
- Proactive, organised and happy to lead projects end-to-end
- Strong across social strategy, content creation and campaign planning
- Comfortable working hands-on with design and video creation, organic social and paid ads
- Data-aware and able to turn insights into practical next steps
- Someone who enjoys juggling multiple brands and priorities
Bonus points for:
- Adobe Creative Cloud experience (Photoshop, Illustrator or InDesign)
- Experience with Canva, CapCut and similar tools
- Working knowledge of product-based e-commerce
- Familiarity with the education, parenting, crafting or youth activity sectors
What We Offer
- A genuine 4-day working week with no salary reduction
- A role with autonomy, influence and room to grow an in-house team
- Supportive, friendly team culture
- Professional development opportunities
- Staff discount and early access to new ranges
How to Apply
If this sounds like the kind of role where you can make a real impact and grow with us, we’d love to hear from you. Please send the following:
Your CV – highlighting relevant experience in marketing, social media, and any campaign management.
A covering letter – telling us why you’re excited about this role, how your experience aligns with what we’re looking for, and what you’d bring to the Pawprint Family team.
Examples of your work – this can include:
Links to social media accounts you currently manage or have managed.
Portfolio pieces such as campaign posts, email newsletters, Reels/TikToks, or graphics (PDF or links are fine).
A short selection (3–5 examples) that best shows your strengths in planning, content creation, and design.
Please email your application to [email protected] with the subject line Marketing & Social Media Manager Application – [Your Name].
Deadline for applications: 5th January 2026
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